~ Script of the voiceover in an ad of Apple Inc.

Here's to the crazy ones. The misfits. The rebels. The troublemakers.The round pegs in the square holes. The ones who see thingsdifferently. They're not fond of rules. And they have no respect forthe status quo. You can praise them, disagree with them, quote them,disbelieve them, glorify or vilify them. But the only thing you can'tdo is ignore them. Because they change things. They pushthe human race forward. They invent. They imagine. They heal.They explore. They create. They inspire. Maybe they have to be crazy.How else can you stare at an empty canvas and see a work of art?Or sit in silence and hear a song that's never been written? Or gaze at a red planet andsee a laboratory on wheels?We make tools for these kinds of people. Whilesome may see them as the crazy ones, we see genius. Because the peoplewho are crazy enough to think they can change the world, are the oneswho do.

Apple.Think Different.