Incentives design in a supply chain

I read an interesting article on importance of incentive design in a supply chain. It sounded quite interesting to me. The article is titled: Aligning Incentives in Supply Chains, By V.G. Narayanan & Ananth Raman, Harvard Business Review, November 2004. I have written a review of this article as part of a course requirement. You can read the same by clicking here (The aricle involves some amount of integral calculus. I took the help of a Maths honours friend here to understand it).