Social changes affected by BPO in India

Among many spin offs of BPO sector in India (namely increased income of the 18-25 bracket of youth etc.), the one which I read today in Economic Times seemed most interesting. The article says "BPOs fuel live-in relationships". This is interesting. Is this again an example of western business styles changing life styles in India? ("With accent, time clock, habits and way of thinking being modeled on the American way of life, it has invariably crept into their mindset.", says a line from this article.) I think I am being myopic if I say that. We chose to be smart and tell the Americans that while you sleep or while you are awake, we can handle your customer care from here at a fraction of cost. And they were convinced.
 
Read yourself to draw your own opinions.